In this article we look at the incredible importance of company logo in the hair stylist and hairdressing field. We examine common components of hair salon art logos to give you some ideas and we give you advice on what to work with a designer to get the best possible logo to represent your salon.
Benefit of Art logos for Hair Salons
Hairdressing is a fairly creative career and to shine in this profession you should have at least some artistic talent. A hair stylist's eye for detail, creative edge and inspiration can all be expressed in a company logo. The right company logo can create a great impression with potential customers and let them think that their hair will be safe in the hands of your team. Your logo will also help to give your brand a unique flavor that will assist you to stand right out of the competition.
Define your Market
Before you order a custom company logo for your salon you will have to fill a briefing form so your designer will have an idea of what your business is all about. It is crucial that you give them as much information as you can about the kind of salon that you are opening and the kind of clientele that you expect you'll attract.
If you are opening in an urban area that is encased by coffee shops, bookstores and accessories your requirements is extremely not the same as a salon in an urban retail complex. Let your designer know about your surroundings, the space where you will be setting up and the style or theme of interior design that you will be doing.
Write down a list of detailed words that will give your designer an idea of the kind of impression that you want to have on people via your logo. You might use words like sophisticated, stylish, elegant, fashionable or welcoming to describe that kind of image that you want to have.
A good designer will be able to create a design that amounts up what your business is all about. He or she will also create a design that projects an image that will appeal to your target market.
Inspiration Rules
Look at other hair salon art logos for ideas and refer your designer to your favorites in order to designs that you specifically don't like. A good designer will be able to recognise sun and rain that are very effective in art logos and should be able to create something totally unique by using other art logos as inspiration.
Inspiration is important though as you don't want to infringe on the art logos of other businesses. You also don't want to be confused with many local competitors. It wouldn't hurt to let your logo designer know who your local competitors are and to stress the fact that you don't want a design even remotely similar to what they have.
Popular Images for Hair Stylist Art logos
One approach to company logo is to incorporate an image that people associate with hairdressing. The most common images here are either a pair of scissors or is very important of a ladies face and hair style. While a great designer could pull this off and make it work, these images can look a little desperate and cliched. Think carefully before deciding that it’s this that you want.
A better approach would be to go for a symbol or a more summary image. You could even go with an image that is totally unrelated if you think it is something that would appeal to your target market, look particularly memorable or suit your neighborhood. If your salon bears your name as the owner then you might enhance this kind of personal branding with an image that becomes your personality, lifestyle or approach to your work.
Choice of Colors
Anything goes in terms of choosing colors although with company logo it usually pays to keep the product range of colors to a limit of two or three. This will help your logo to stay simple and clean. Minimal usage of color may also lessen your printing costs
A Legible Font
Your designer will be able to show you a variety of fonts or lettering styles for your logo that compliment the overall design. Some hair salons go for cursive fonts that look like they've been written in old fashioned hand writing. This kind of writing can be harder to see so make sure that you don't compromise clarity for style.
Block lettering can be safer to read and can make a stronger impression. One trend this days with hair salons and in other industries is to either use all second case letters (capitals) or all lower case. Ask your designer to do your logo with a variety of fonts and then get some opinions from friends and coworkers as to which sample successful.
In terms of your marketing budget, a well designed logo will probably give you the best return for your investment over the years. It is not easy to change a logo once you have branded your business therefore it is worth spending at least a few hundred dollars to get something that will stand the test of time. Get your hair salon or hairdressing business off to a great start with a great custom company logo.
